Challenge: Chuze Fitness needed a website that reflected its friendly, no-judgment brand. However, their outdated site was a poor reflection of their modern facilities and created a clunky, high-friction sign-up process that turned away potential members.

Solution: As the lead front-end developer, I designed and built a new website with a clean, modern aesthetic. The new site showcases the brand’s welcoming philosophy and modern equipment with high-quality visuals. I streamlined the entire user journey, from searching for classes to the final sign-up, to create a seamless experience that drove conversions.

Impact: The redesigned website is now a powerful tool for member acquisition, providing a more intuitive and welcoming experience that directly led to a significant increase in new sign-ups.