DGDG

The Del Grande Dealer Group is the Bay Area’s largest family-owned automotive group, committed to providing a world-class experience.

(Client)

DGDG

(Year)

2022

(Services)

UX/UI, Website

Driving Digital

Experience

Transforming a busy inventory into a seamless, mobile-first browsing experience.

Challenge: DGDG’s previous website was outdated, clunky, and difficult to navigate. A frustrating search and filter system, combined with poor mobile performance, made it nearly impossible for customers to find their ideal vehicle, hurting both the brand and sales.

Solution: I completely rebuilt the website with a focus on a clean, minimalist design and intuitive functionality. My core priority was to integrate a prominent and efficient search and filter system, allowing users to quickly and easily browse inventory. I also optimized the site for speed and responsiveness, ensuring a seamless, high-quality experience on any device, from desktop to mobile.

Impact: The new DGDG website is now a powerful digital showroom. Its modern design and streamlined navigation provide a superior user experience, making it easier for customers to find the perfect car and significantly improving user engagement and brand perception.

DGDG

The Del Grande Dealer Group is the Bay Area’s largest family-owned automotive group, committed to providing a world-class experience.

(Client)

DGDG

(Year)

2022

(Services)

UX/UI, Website

Driving Digital

Experience

Transforming a busy inventory into a seamless, mobile-first browsing experience.

Challenge: DGDG’s previous website was outdated, clunky, and difficult to navigate. A frustrating search and filter system, combined with poor mobile performance, made it nearly impossible for customers to find their ideal vehicle, hurting both the brand and sales.

Solution: I completely rebuilt the website with a focus on a clean, minimalist design and intuitive functionality. My core priority was to integrate a prominent and efficient search and filter system, allowing users to quickly and easily browse inventory. I also optimized the site for speed and responsiveness, ensuring a seamless, high-quality experience on any device, from desktop to mobile.

Impact: The new DGDG website is now a powerful digital showroom. Its modern design and streamlined navigation provide a superior user experience, making it easier for customers to find the perfect car and significantly improving user engagement and brand perception.

DGDG

The Del Grande Dealer Group is the Bay Area’s largest family-owned automotive group, committed to providing a world-class experience.

(Client)

DGDG

(Year)

2022

(Services)

UX/UI, Website

Driving Digital

Experience

Transforming a busy inventory into a seamless, mobile-first browsing experience.

Challenge: DGDG’s previous website was outdated, clunky, and difficult to navigate. A frustrating search and filter system, combined with poor mobile performance, made it nearly impossible for customers to find their ideal vehicle, hurting both the brand and sales.

Solution: I completely rebuilt the website with a focus on a clean, minimalist design and intuitive functionality. My core priority was to integrate a prominent and efficient search and filter system, allowing users to quickly and easily browse inventory. I also optimized the site for speed and responsiveness, ensuring a seamless, high-quality experience on any device, from desktop to mobile.

Impact: The new DGDG website is now a powerful digital showroom. Its modern design and streamlined navigation provide a superior user experience, making it easier for customers to find the perfect car and significantly improving user engagement and brand perception.